Privacy Policy
Last updated: March 2026
This Privacy Policy explains how AttentIQ (“we”, “our”, “us”) handles data in connection with the AttentIQ WordPress plugin and the attent-iq.com website. We’ve written this in plain language because we believe you should actually be able to read and understand it.
The AttentIQ Plugin
What data does the plugin collect?
AttentIQ tracks how readers engage with content on your WordPress site — measuring attention time per paragraph, scroll depth, and ad slot viewability. This data is collected at the content level, not the individual level. It tells you how a paragraph performed across your readers as a whole, not what any specific person did.
Specifically, AttentIQ collects:
- Time spent on individual paragraphs (aggregated and anonymised)
- Scroll depth per post
- Ad slot viewability data
- Device type (desktop or mobile) for analytics purposes
What data does the plugin NOT collect?
AttentIQ does not collect, store, or process any personally identifiable information (PII) about your site’s visitors. This means:
- No names, email addresses, or user accounts
- No IP addresses
- No cookies used to track individuals across sessions or sites
- No data is shared with AttentIQ or any third party
Where is the data stored?
All data collected by the AttentIQ plugin is stored exclusively on your own WordPress server — in your own WordPress database. No data is transmitted to AttentIQ’s servers or any external service. You are the sole controller of all attention data collected on your site.
GDPR compliance
Because AttentIQ collects only anonymous, aggregated behavioural data and stores it solely on the publisher’s own server, it does not process personal data as defined under the General Data Protection Regulation (GDPR). No data processing agreement between the publisher and AttentIQ is required, as AttentIQ does not act as a data processor for your readers’ personal data.
However, if your site uses other tools — such as Google Analytics, advertising networks, or comment systems — those tools may process personal data independently. You remain responsible for ensuring your site’s overall data practices comply with GDPR and any other applicable privacy laws.
The attent-iq.com Website
Information you provide to us
If you contact us via email or a contact form on this website, we receive the information you choose to share — typically your name and email address. We use this only to respond to your enquiry. We do not add you to any mailing list without your explicit consent, and we do not share your contact details with third parties.
Website analytics
We may use standard website analytics tools to understand how visitors use attent-iq.com — for example, which pages are most visited and where traffic comes from. If we do so, we will ensure any analytics tool used processes data in accordance with GDPR requirements. We will update this policy to reflect the specific tools in use.
Cookies
The attent-iq.com website may use standard functional cookies necessary for the site to operate correctly — for example, to remember your preferences. We do not use advertising or tracking cookies on this website. If that changes, we will update this policy and request your consent where required.
Your Rights
If you are located in the European Union or European Economic Area, you have the following rights regarding any personal data we hold about you:
- Right of access — you can request a copy of the personal data we hold about you.
- Right to rectification — you can ask us to correct inaccurate data.
- Right to erasure — you can ask us to delete your personal data.
- Right to object — you can object to how we use your data.
- Right to data portability — you can request your data in a portable format.
To exercise any of these rights, please contact us at the email address below. Given the limited personal data we collect, most requests will be straightforward to fulfil promptly.
Data Retention
Attention data collected by the AttentIQ plugin is stored on your own WordPress server for as long as you choose to keep it. You can delete this data at any time by uninstalling the plugin or clearing the plugin’s data from within the WordPress dashboard.
Contact information you send to us via email or a contact form is retained only for as long as necessary to address your enquiry, after which it is deleted.
Changes to This Policy
We may update this Privacy Policy from time to time as AttentIQ evolves. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically. Continued use of the AttentIQ plugin or this website after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy or how AttentIQ handles data, please get in touch:
AttentIQ
Website: attent-iq.com
Note: This Privacy Policy was last reviewed in March 2026. It is provided for informational purposes and does not constitute legal advice. If you have specific legal compliance concerns, we recommend consulting a qualified legal professional.