FAQ
Everything You Need to Know About AttentIQ
Got questions about how AttentIQ works, what it tracks, or how it helps grow your ad revenue? You’ll find the answers below.
How does AttentIQ track where readers focus their attention?
AttentIQ measures how long readers actively spend on each individual paragraph of your posts — not just whether they scrolled past it. It tracks scroll depth, time-on-paragraph, and ad slot viewability across both desktop and mobile devices. All of this data is collected in real time and visualised as a paragraph heatmap inside your WordPress dashboard, so you can see exactly which parts of your content your audience is genuinely reading.
Can AttentIQ help increase my ad revenue?
Yes — and it does so in two ways. First, AttentIQ automatically places ads at the paragraphs where your readers spend the most time, improving viewability and boosting the CPMs you earn from programmatic ad networks. Second, it provides slot scores and direct sale valuations for each ad position, giving you hard data to support premium pricing when selling ad space directly to advertisers. Most publishers see improvements in both programmatic performance and direct sales confidence shortly after installation.
Is AttentIQ compatible with my WordPress theme?
AttentIQ is built to work with the vast majority of WordPress themes and does not require any changes to your theme files or page templates. It operates independently in the background, collecting attention data and displaying analytics inside the WordPress admin — without affecting your site’s design, layout, or page load speed.
How does AttentIQ handle reader privacy?
AttentIQ collects engagement data at the content level — measuring how long readers spend on paragraphs and how far they scroll — without tracking or storing any personally identifiable information. No cookies are used to follow individual users across sessions. All data is aggregated and anonymised, keeping your site compliant with GDPR and other major privacy regulations.
What types of ads can I monetise using AttentIQ?
AttentIQ supports both programmatic and direct ad monetisation. On the programmatic side, it improves viewability by placing ads at high-attention paragraphs, which directly impacts CPMs from ad networks. For direct sales, it provides attention scores and estimated valuations for each ad slot, so you can approach sponsors and advertisers with data-backed pricing rather than guesswork.
How quickly will I see results after installing AttentIQ?
AttentIQ starts collecting attention data as soon as it’s activated — there’s no warm-up period or manual configuration required. The paragraph heatmaps and analytics dashboard begin populating with real data from your first visitors. Most publishers have enough data to make meaningful ad placement decisions within the first one to two weeks, depending on their traffic volume.
Does AttentIQ work on mobile as well as desktop?
Yes. AttentIQ tracks attention separately for desktop and mobile visitors, because reading behaviour differs significantly between devices. The dashboard provides device-split charts so you can see how each audience segment engages with your content and ad slots independently — allowing you to optimise your strategy for both.
Do I need any coding knowledge to use AttentIQ?
None at all. AttentIQ installs like any standard WordPress plugin — find it in the plugin directory, install, activate, and you’re done. The entire experience is managed through a clean analytics dashboard inside WordPress. No code changes, no external tools, no technical setup required.
How AttentIQ Works
Step 1 — Install the Plugin
Install AttentIQ from the WordPress plugin directory and activate it in one click. No configuration, no code, no technical setup. AttentIQ begins tracking reader attention across all your posts immediately.
Step 2 — Read Your Attention Data
Open the AttentIQ dashboard inside WordPress to see paragraph heatmaps, scroll depth data, device-split attention charts, and ad slot scores for every post on your site. Watch patterns emerge as real reader data builds up over time.
Step 3 — Monetise With Confidence
Let AttentIQ automatically place your ads at the highest-attention paragraphs, improving viewability and programmatic revenue. Use the slot scores and valuations to sell direct placements at rates backed by real engagement data — not estimates.